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Collection includes a Bonus Points Lip Gloss Mask, Ready to Play Eyeshadow Palette and Gotta Nail Them All Kit.
July 11, 2022
By: Lianna Albrizio
Associate Editor
When it comes to makeup and skincare, it’s game on for Elf Cosmetics. The beauty brand has launched a new limited-edition eight-piece collection, “Game Up” offering electric shades, high-energy scents and supercharged formulas at affordable prices. “Elf was an early adopter in beauty on Twitch,” said Patrick O’Keefe, vice president of Integrated Marketing Communications at Elf Beauty. “We want to uplift and empower all creators in the gaming world through inclusivity, positi...
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